Escher Reality is a YC-backed company making cross platform Augmented Reality APIs for mobile devices.
I worked with the fine folks at Escher Reality to define the brand identity for their new company. The logomark takes its shape from a monocle, alluding to AR being the seeing eye glass that one peeks through and sees the wonder of superimposing digital content on top of the physical world.
Being a start-up, it is important to tell a clear story to visitors new and old. We wanted the design to be clean and precise, and clearly show off all the hard work that the team has put in.