There’s no other way around it, go to markets for new products are really hard.
The most crucial, if not the most important factor, in shipping any new product is the Go To Market strategy. In my years of shipping new products, I’ve observed that most failures happen not because of a lack of design, technology or other technical factors, but because no one knows how to bring the product to market.
A friend asked me this question earlier today, “why is Instagram Stories so successful in taking people away from Snapchat” and I thought it might be interesting to enumerate my answer in long form.
This is a collection of unorganized thoughts on the current state of product design:
I wrote a blog post for Honeycomb about how we think about designing the new navigation in the product.
This is a recent project of mine that I was pretty fond of: the brief was designing interactive animations for a water sensing/leak detection device. This device does not have any other visible feedback interfaces other that has a 13x3 matrix of RGB LEDs.
We all started with the desire to make things right, and then we became ideologues.
I gazed at myself in the mirror.
Frames of memories
Being an amateaur once more